Suppression

GrayHair’s Suppression file is backed by the DMA’s (Direct Marketing Association) file services and allows your clients to purge their mailing lists against a database of consumers who do not want to receive advertising mail. This service also contains all state and federal prison addresses and the deceased database. This service allows your clients to produce cleaner lists that will optimize response.

  • DMA Choice Services
  • Residential do not contact addresses
  • Prison and federal prison addresses
  • Deceased do not contact list
  • Ability for your clients to use their own suppression criteria
  • Allows your clients to define their own criteria suppression
  • Improves relations with your clients
  • Saves postage and product costs
  • Mail smarter
  • Supports Do Not Mail and pander files
  • Embedded process reducing/eliminating external merge/purge