Suppression

GrayHair’s Suppression file is backed by the DMA’s (Direct Marketing Association) file services and allows you to purge your mailing lists against a database of consumers who do not want to receive advertising mail. This service also contains all state and federal prison addresses and the deceased database. This service allows you to further produce a cleaner list that will optimize response.

  • DMA Choice Services
  • Residential do not contact addresses
  • Prison and federal prison addresses
  • Deceased do not contact list
  • Ability to use your own suppression criteria
  • Allows user-defined criteria suppression
  • Improves customer relations
  • Saves postage and product costs
  • Mail smarter
  • Supports Do Not Mail and pander files
  • Embedded process reducing/eliminating external merge/purge