GrayHair’s List Duplication Elimination service removes any duplicated records with your direct mail database. Using advanced algorithms, the service matches names and addresses to identify any duplicate records within the file or mailpieces being sent to the same address. This service eliminates duplicate or repeat mailpieces being sent to the same household. Just as with GrayHair’s address hygiene services, this runs within the SelectSolutions™ platform and provides you a single up-to-date list to successful mail. In the end you reduce waste and save not only on postage but on production costs.