Synchronizing your digital with your physical campaign materials starts with the Intelligent Mail® barcode (IMb™). Assign IMbs to each record on your list. This will enable you to track the location of your mail down to the single piece level. This lets you synchronize your digital channels (social, email, text, etc.) with the arrival of your letter, postcard, or statement.
Integrate mail tracking with the USPS ACS™ address change service. Have your address change and undeliverable mail data collected and forwarded to you, which will give you accurate and timely address updates. This data can be used to identify records to redirect or to suppress. Then, instead of having your First Class™ UAA mail returned to you and having to incur the costs of destroying it yourself, have your UAA mail securely destroyed by the USPS.
Use mail tracking and data from the USPS to follow every mailpiece through the postal system, from initial entry to delivery. Mail tracking will enable you to zero in on actual in-home dates.
Use mail tracking to follow your mail pieces through the postal system and to gain visibility into your mail stream and your campaign. The postal data you will get by tracking your mail will let you detect potential problems and avoid delivery issues. Use Data Visualization to explore your campaign data and to get answers to your questions.
Use mail tracking and the Postal Service’s Informed Visibility® data to get the insight into your mail stream you need to trigger events. Triggering events starts with the Intelligent Mail® barcode (IMb™). Assign IMbs to each record on your list. This will enable you to track the location of each incoming and outgoing mail piece as it is scanned throughout the mail stream. Then, use this data to trigger communications such as online ads, direct mail, emails, text, social, etc.